Apr 5 • Tomas Chatila

What is B2B Sales?

Let’s break it down, because chances are, if you’re here, you’ve heard the term B2B sales a hundred times, but no one has ever really explained what it means, how it works, or how people are building entire careers and incomes around it.

This post fixes that.

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✅ What Does B2B Mean?

B2B stands for Business-to-Business.

It means you’re selling products or services to other companies, not individual consumers.

💡 Example:

  1. Selling software to a startup → B2B
  2. Selling insurance to a corporation → B2B 
  3. Selling email automation to a marketing team → B2B

You’re not convincing someone to buy shoes. They’re buying solutions to real, expensive problems inside their business.

That means B2B sales is less about persuasion and more about precision, strategy, and trust.

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💼 How Is B2B Sales Different From B2C Sales?

Lets compare:


 B2B SALES B2C SALES
Buyer Business decision-makers Individual consumers
Sales Cycle Longer, more steps Shorter, quicker decisions
Purchase Size Larger higher investment Smaller purchases
Decision Process Involves multiple stakeholders Usually one person
Communication Style Solution-based Feature-focused
Relationship Long-term, repeat business  One-time purchase

As per the table, in B2B, you’re building a relationship, not just a transaction. The stakes are higher. The rewards are bigger and the skills you build in B2B sales stay with you for life.
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🧠 What Do B2B Sales Professionals Actually Do?

A good B2B sales professional is part strategist, part communicator, part problem-solver.

Here’s what their day looks like:

  • Research potential companies (called prospecting)
  • Reach out to decision-makers (via calls, emails, social)
  • Ask questions to understand challenges (discovery)
  • Present a tailored solution (not a one-size-fits-all pitch)
  • Handle objections, negotiate, and close the deal
  • Follow up, retain the client, and keep providing value

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🧲 Who Is B2B Sales For?

💡 It's for:

  • Career switchers looking for something more scalable.
  • Juniors who want to grow faster than any 9-to-5 can offer.
  • Entrepreneurs who need to learn how to sell before they build.
  • Freelancers who want to land larger, recurring contracts.
  • Anyone who’s coachable, curious, and hungry to learn


The best part is that you don't even need a degree, nor 10 years of experience. 

You just need a system and the discipline to show up everyday and make it happen. 

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Why Mastering Objections Matters:

📊 B2B Sales in 2025: Stats You Should Know

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Why Mastering Objections Matters:

💰 B2B Sales Salary Potential in 2025

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Ready to Sell the Rapid Way?

Inside the Desatmos platform, you’ll learn the exact B2B sales systems, scripts, and daily disciplines used to achieve your rapid curvein 2025.

👉 How does B2B sales work?

Step 1: Lead Generation (Find the Right Companies)

Before you sell anything, you need the right people to talk to. This starts with researching companies that match your ideal client profile—based on size, industry, location, revenue, or specific challenges.

💡  Tools used: LinkedIn Sales Navigator, Apollo, BuiltWith, Crunchbase

Step 2: Prospecting (Identify Decision-Makers)

Before you sell anything, you need the right people to talk to. This starts with researching companies that match your ideal client profile—based on size, industry, location, revenue, or specific challenges.

🔍 Pro Tip: Always aim for the person closest to the problem your product solves.


Step 3: Outreach (Make First Contact)

Now it’s time to reach out, via cold email, cold call, LinkedIn message, or a personalized video.

The goal here is to spark curiosity and earn the meeting.


Step 4: Discovery (Understand Their Pain Points)

This is the first real conversation. Here, you ask strategic questions to learn about their current process, challenges, goals, and decision-making dynamics.


Step 5: Presentation or Demo (Offer the Solution)

Now you tailor your pitch or product demo based on what you learned during discovery. You’re not dumping features, you’re positioning a solution to a specific business problem.

🔍 Pro Tip: Personalize everything. Show ROI, figures, real stats. Not just bells and whistles.

Step 6: Follow-Up & Negotiation

Deals aren’t closed in one call. You need to follow up with value, handle objections, and walk them through pricing, use cases, or internal stakeholder buy-in.

📊 Stat: 80% of B2B deals require 5 or more follow-ups.

Step 7: Close the Deal & Onboard

Once the green light hits, you finalize terms, sign contracts, and move into onboarding. But don’t disappear. This is where long-term revenue and client loyalty is built.

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📈 Why B2B Sales Is One of the Most Powerful Careers in 2025?

Let’s not sugarcoat it. :D

We’re in a hyper-competitive, fast-shifting economy. Yes. Companies are watching every dollar. Budgets are tighter. AI is changing the game.

But here’s what hasn’t and won't change:

  • Businesses still need solutions.
  • They still need people who can communicate value.
  • They still need people who can build trust, fast.

It’s one of the few careers where your income is tied directly to your results, not your 'résumé'.
And if you’re good, you can scale into six figures, team leadership, or your own business faster than most fields will ever allow.

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