Foundations of Agentic Commerce: Free course
Unlock the future of retail. Agentic Commerce, where autonomous AI agents delegate purchases on behalf of consumers.
Foundations
60+ Lessons
3+ Hours
Flexible Learning
Why This Course is Essential:
Mastering the Shift from SEO to AEO
Delegation Economy
Understand why nearly half of consumers are ready to hand over purchase decisions to AI agent
Competitive Readiness
Learn the difference between SEO (Search Engine Optimization) and the critical new discipline of AEO (Agent Engine Optimization)
Back-end Priority
Discover the three pillars of Back-End Infrastructure necessary to make your products visible to an AI agent (Structured Data, APIs, Data Systems)
Learning Objectives:
-
Explain the concept and evolution of Agentic Commerce
-
Interpret the Agentic Commerce Protocol (ACP) and Model Context Protocol (MCP)
-
Analyze the core components and decision-making capabilities of agentic systems
-
Map the operational workflow of Agentic Commerce
-
Differentiate between key interaction models (C2A, A2B, B2A, A2C, A2A)

WHO SHOULD TAKE THIS COURSE
Agentic Commerce Salary Ranges
Enroll Now: 100% Free
Ready to Agentify your Platform?
Strengthen Your Future:
Strategic Implementation for $5M+ Platforms
1. Agentic Readiness Audit
Assess your organization’s readiness for Agentic Commerce and uncover how prepared you are for the next era of digital trade.
-
Comprehensive AEO/MCP Gap Analysis.
-
Detailed Executive Risk & Opportunity Report.
-
Customer Experience Readiness
-
Business Model Readiness
-
Audit report
2. Strategy Workshop & Roadmap
Host an Agentic Commerce Strategy Workshop with Tomas to equip your leadership team with a practical, data-driven roadmap to readiness.
-
1-2 day on-site or virtual session
-
Mapping their existing commerce journey → agentic journey
-
Identifying pilot opportunities
-
Governance, trust, and identity considerations
-
Roadmap & metrics
3. Pilot Advisory & Oversight
Explore an Agentic Commerce pilot with Tomas and we’ll help you move from theory to measurable results.
-
Designing the Agentic Use Case
-
Partner/vendor mapping
-
Governance & risk assessment
-
Measurement setup
Agentic Commerce Course FAQs
Is the Agentic Commerce Foundations course really free?
Yes. The Agentic Commerce Foundations course by Desatmos is completely free forever. Our mission is to establish the standards for the AI delegation economy, and we believe this foundational knowledge must be accessible to every professional in e-commerce and retail strategy. There are no hidden fees or payment required to access all modules and receive your Certificate of Completion.
When will the full course modules be available?
Module 1 is available immediately upon enrollment. Following that, we will be releasing one new, optimized module every 1 week. This structured, drip-feed approach is designed to give students time to internalize the complex AEO, MCP, and KYA concepts before tackling the next strategic layer.
What is Agentic Commerce and its Foundations?
Agentic Commerce is the shift in e-commerce where autonomous AI agents delegate and execute purchases on behalf of users, driving the $6.4 Trillion AI delegation economy. The Agentic Commerce Foundations are the strategic, technological, and ethical frameworks (AEO, MCP, KYA) required for businesses to transition from human-facing retail to machine-readable commerce.
Who should learn the Agentic Commerce Foundations course?
The agentic course is essential for E-commerce Executives, Product Managers, Digital Strategists, and Software Developers. It is designed for anyone responsible for market strategy, technical implementation, or growth in the retail sector who needs to urgently prepare their business for the shift from human browsing to AI-delegated purchasing in the $6.4 Trillion Agentic Commerce market.
Do I need existing skills in Agentic Commerce?
No. This course is specifically titled Foundations because it requires zero prerequisite knowledge of Agentic Commerce, AEO, or the Model Context Protocol (MCP). We start with the core definitions and build up the understanding of the Agentic Cycle and the back-end infrastructure required. A basic understanding of e-commerce, SEO, or API concepts is helpful but not mandatory.
What is Agent Engine Optimization (AEO)?
AEO (Agent Engine Optimization) is the new optimization standard that replaces SEO in the age of autonomous agents. AEO focuses exclusively on making a company's product data and APIs fully machine-readable and transaction-ready. This is achieved by implementing robust Structured Data and designing APIs that allow AI agents to immediately discover, compare, and transact.
What is the Model Context Protocol (MCP) in Agentic Retail?
The Model Context Protocol (MCP) is the universal language that allows an AI agent to reliably access and interpret a merchant's real-time data (pricing, inventory, specs) from their APIs. The MCP guarantees that the agent's decisions are made on the most current data, which is essential for the COMPARE and TRANSACT phases of the Agentic Commerce Cycle.
What is the Agentic Commerce Cycle?
The Agentic Commerce Cycle is the continuous 5-phase strategic loop detailing how AI agents handle delegated purchases: INTENT (parsing user goals), DISCOVER (API searching), COMPARE (weighted scoring/decision reasoning), TRANSACT (secure A2A payment), and LEARN (updating the KYA profile). Mastery of this cycle is covered in the Foundations course.
Will the course teach me how to future-proof my commerce strategy?
Yes. The Agentic Commerce Foundations course teaches the strategic shift from a front-end focus to back-end infrastructure readiness. By mastering AEO, the MCP, and secure transaction flows (Tokenized Payments), you will gain the knowledge necessary to future-proof your product data and systems against the rapid growth of autonomous buying agents.
Don't Get Left Behind. Lead the Way.
Tomas Chatila
Lead Instructor
ABOUT TOMAS
Tomas has worked with Fortune 500 top customers across the globe in AI, cybersecurity, and sales domains. He brings real-world expertise to every lesson. As your instructor, he’ll guide you step-by-step to ensure you master the foundations around agentic commerce.